AI Visibility · IHG Careers
The ten questions candidates ask
Concept dashboard · Simple Things for the IHG pitch · illustrative data drawn from the month-zero receipts · not a live product.
Owned citation rate
57%
▲ 11 pts vs Aug baseline
Questions won outright
4 / 10
▲ 1 GM · India · Benefits · Remote
Questions lost everywhere
2 / 10
◆ the "choosing between employers" pair
Answers citing a review site
63%
▲ still third-party led Glassdoor · Indeed
The ten tracker questions × AI platform
Is IHG's own content cited by name? Monthly, per platform, per market. Trend = last six months.
| Question | ChatGPT | Perplexity | Google AI | Owned | Trend |
|---|
Owned citation share
Baseline → today, all platforms
Who the answers cite
Share of sources across all ten answers
IHG ownedihg.com · careers · schema37%
Glassdoor22%
Indeed14%
Reddit / forums11%
The Caterer9%
Competitor-ownedHilton · Marriott7%
Owned citation rate by priority market
Same ten questions, localised per market
India
71%
▲ strongest — careers.ihg.com/india already cited
Mexico
52%
campaign pages graduating in
Japan
44%
localised content in progress
Saudi Arabia
28%
new · RTL build starting
Method
Answers are personalised and volatile — the same question moved IHG up one day and down the next. We measure a clean-room baseline, fresh session per question, per market, monthly. You can't control the personalisation; you can control the substrate every answer draws from — entity facts, site content, reviews, press. This tracker watches that substrate move.