Guided careers front door
Find your place in IHG's world.
A corporate-site inspired concept for routing candidates to the right EVP, market story, career path and application handoff without hiding the answer behind a bot.
One front door, many honest handoffs.
The design challenge is not to pretend every global job journey is centrally owned. It is to route clearly across full-control, partial-control and local ecosystems.
Future Leaders applicant, Delhi
Market proof, early-careers content, growth story, live job handoff and optional assistant prompt.
Open journey Corporate journeyRevenue analyst, Atlanta
Role-specific pathway for commercial talent, with hybrid clarity and Oracle-backed conversion.
Open journey Market journeyHotel operations candidate, Mexico
Locally aware routing for hotel talent, with careful boundaries around central and local hiring paths.
Open journeyOpen hotels globally
Countries
Hotel brands
Colleagues worldwide
Content model
EVP as a governed source of truth.
Global pillars, market rules, role pathways, proof points, claim owners and translation-safe language become the system behind the page design.
Show the client where IHG has control, and where the journey needs a transparent handoff.
- Full controlCareers content, corporate and managed hotel Oracle journeys, owned market pages.
- Partial controlLinkedIn, Indeed, Glassdoor, job board copy, campaign pages and partner pages.
- Low controlReddit/forums, China Beisen and WeChat journeys, Kimpton US, local franchise routes.
Pitch frame
Make IHG the most answerable hospitality employer on the web.
The mockups are designed to prove the system: route candidates clearly, make owned answers crawlable, localize without slop, and measure whether IHG is being cited by search and AI systems.