Owned citation share
Priority queries
| Query cluster | Owned | Trend |
|---|---|---|
| India hotel jobs | 54% | Up |
| Future Leaders | 68% | Stable |
| Revenue management | 21% | Gap |
| Remote corporate | 34% | Watch |
D7 - Measurement and proof
Track how the web answers IHG careers questions.
A mock service layer for owned citation share, external source monitoring, monthly recommendations and EVP/content action planning.
A productized add-on beyond the $80k design scope.
The redesign defines what to measure. The ongoing service monitors AI/search answers, external sources and content gaps, then turns findings into action.
External source layer
Sources shaping answers
| Source | Theme | Action |
|---|---|---|
| Glassdoor | Benefits and culture | Clarify page |
| Indeed | Remote roles | Add FAQ |
| Employee rate | Monitor | |
| Job boards | Revenue roles | Role page |
Monthly operating rhythm.
The dashboard should not just report. It should create a ranked content and EVP backlog.
Capture
Run fixed AI/search prompts across priority markets and journey clusters.
Classify
Group answers by owned source, third-party source, sentiment and candidate concern.
Prioritize
Rank content gaps by risk, hiring importance, effort and market priority.
Act
Create or update pages, platform copy, FAQs, job descriptions or response guidance.
Measure
Track whether owned answers, journey conversion and source mix improve.
How this supports the commercial story.
- 80k scopeDefine the measurement framework, dashboard concept and baseline reporting requirements.
- Add-on serviceRun the ongoing source capture, monthly analysis and content action plan.
- Bot supportFeed unanswered assistant questions and uptime/reporting into the same monthly rhythm.
Add-on packaging
Design the system once. Keep learning from it every month.
This is the bridge from a website strategy project to a recurring intelligence product: AI visibility, reputation themes, content gaps and practical EVP recommendations.